Volume 19, No. 2, 2022
Organizational Diagnosis And Its Role In Supporting The Strategic Orientation Of Companies
Dr :Laith Shakir Mohsin , Dr: Mayada Hayawi Mahdi , Oday Abbas Abdulameer
Abstract
The purpose of this research is to show the concept of organizational diagnosis through the impact of its four dimensions (leadership, relationships, motivation and reward, structure) on the dimensions of strategic orientation represented (entrepreneurial orientation, technological orientation, market orientation), and the survey and questionnaire analysis were adopted for this purpose. Where (65) questionnaires were distributed to employees working in Khairat Al-Bahr Company for Renewable Energy / Baghdad, after analyzing the data for the responses of the research sample and testing hypotheses using a number of statistical indicators with the help of the statistical program (SPSS v.20). The approved hypothesis was validated. Accordingly, a set of conclusions and recommendations were developed according to the important positive relationship between the dimensions of organizational diagnosis and the dimensions of strategic orientation to varying degrees.
Pages: 303-314
Keywords: organizational diagnosis, strategic orientation, Khairat Al-Bahr Company for Renewable Energy / Baghdad