Volume 18, No. 5, 2021
Investment Behaviour Of National Payment System Subscribers Under All Citizen Model
Anirban Patgiri , Pinky Gogoi
Abstract
The study has been conducted with the National Pension System subscribers under the All Citizen Model of the scheme. The objective of the study is to find out the awareness level of the subscribers, their investment pattern, perception about NPS and level of customer satisfaction. The study was conducted in Regional Office of Alankit Ltd. Guwahati where 130 subscribers had signed up for the scheme in the study period. It was found that the general outlook of the scheme in the eyes of the subscribers is good and they have a fair knowledge about the salient features of the scheme. The subscribers, however, have an erratic mode of contribution with the sole objective of tax planning and not for retirement planning. The subscribers are satisfied with the customer servicing of the organization. One major finding which is worth mentioning is that the youth have not been enticed enough to subscribe to this scheme. Efforts must be made to change their mindset. Technology must be harnessed more aggressively to make the functioning more speedy and smooth. It shall enhance customer experience.
Pages: 206-215
Keywords: One cannot escape death. It is the ultimate reality. But before dying one must live and spend his life comfortably.