Volume 18, No. 6, 2021

Impact Of Collective Memory And Contagious Communication On Human Behaviour

Dr. Abdul Ghani , Dr. Muhammad Umair Chaudhary , Dr. Muhammad Kashan Atif


The primary purpose of this research study is to analyze and investigate the primary concepts of collective memory and contagious communication. This exposition investigates the development of collective memory and, contagious communication exploration, showcasing its interdisciplinary roots and, planning as this sort extends. Qualitative research has been used for this research study. The current analysis is based on 22 prior studies published between 1990 to 2019 and uses data from those earlier investigations. It's important to know how people think about the past to understand how content creation and collective memory work in this era of contagious communication, because showcasing offices have become an effective way for people to learn about the past. The study results show that collective memory and contagious communication significantly impact on human behavior.

Pages: 3147-3155

Keywords: Collective Memory, Contagious Communication, Human Behaviour

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