Volume 10, No 2, 2013
Perspectives of academic web content managers on the effectiveness of web publishing and web hosting policies
Veronica F. McGowan and Craig McKinley
Abstract
The development of policy to handle the increasingly diverse issues that arise from web content management is becoming a concern for academic institutions. An exploratory investigation that seeks institutional web content manager perspectives from higher educational settings on current web publishing and hosting policy and issues is presented as a mixed-method research design, using both quantitative and qualitative methodologies, to investigate how field factors influence policy creation. A web-based version of a survey instrument was designed, piloted, and implemented for this investigation, and data is presented, and discussed in relation to current field literature. Findings indicate that web hosting and publishing policies increasingly fall under the purview of institutional Communications or Public Relations departments and that policy elements concerning web content do not yet match field recommendations in several key areas.
Pages: 1-31
Keywords: Web publishing; Hosting policy