Volume 18, No. 6, 2021
AN ANALYTICAL STUDY OF MARKETING PRACTICES AND ITS IMPACT ON BRAND IMAGE OF MICRO SMALL AND MEDIUM ENTERPRISES WITH REFERENCE TO PUNE DISTRICT
Gaikwad Moses Petras , Dr. Yogesh M. Gosavi
Abstract
Miniature, small, and medium-sized enterprises (MSMEs) in India use e-marketing strategies. It investigated proprietor administrators view of MSMEs in regards to normal consumptions, spending designations, the executives, strategy, wellsprings of data, profit from speculation and their longing conventional preparing on e-advertising exercises in future. Information were gathered from 253 MSME proprietor chiefs through an e-survey. The specialists tracked down that most of the MSME proprietor supervisors assign a month to month spending plan for e-promoting drives, and they have expanded it in the course of recent years. Notwithstanding, the complete use on e-advertising exercises is somewhere in the range of 1% and 10% of their all out showcasing spending plan. These organizations are incompletely or completely rethinking site improvement (SEO), show publicizing and reference promoting, though other e-advertising exercises are overseen in-house. For the most part, these MSMEs are not estimating the accomplishment of their computerized showcasing endeavors. In the event that they, do it, they are not doing it in an expert way. MSMEs were observed to be delayed in posting content and connecting with their devotees via web-based media. Shockingly, two-third of the MSMEs that took part in this review didn't show any craving to seek after courses in computerized showcasing. Taking everything into account, this review advances key ramifications to specialists just as to the public authority offices that are associated with the advancement of data innovation among MSMEs.
Pages: 7397-7412
Keywords: Mercantilism Practices, Little, Small and Intermediate Enterprisingness.