Volume 18, No. 6, 2021
Women Entrepreneurs In Khyber Pakhtunkhwa: Small Business To A Sustainable Formal Enterprise
Faiza Babar , Silvia Ahmed , Zarghuna Sulaiman , Shahab Jouhar , Dr. Muhammad Ibrahim Khan , Dr. Muhammad Jehangir , Adnan Ahmad
Abstract
This study is based on the perceptions and interpretations of female entrepreneurs regarding opportunities and barriers that women face during initiating a business model in Khyber Pakhtunkhwah, Pakistan. The study has important micro, meso and macro level angles of female entrepreneurship and provides a holistic aspect of the drives and the obstacles faced by females in a specific socio-cultural context. Push and pull factors were discussed and the 5 M theoretical model by Brush et al. (2009) has been used to discuss female entrepreneurship embeddedness in policy making. This study is a qualitative study and focuses on multiple lens by integrating both barriers and motivations behind a female entrepreneur. In depth interviews were taken to understand the depth and the thoroughness of the micro, meso and macro levels of female entrepreneurship. The main finding focused on understanding the barriers and how females deal with these barriers at the grass root level, rather than eliminating the barriers in totality.
Pages: 8269-8291
Keywords: Women, Entrepreneurship, Sustainable Enterprise, Business Framework.