Volume 20, No. 3, 2023
The Impact Of Concurrent Engineering (CE) Technique On Improve Value Of Product
QABIL ZRAR HAMAD , RZGAR ABDULLA SABIR
Abstract
The objective of this research is to examine the influence of concurrent engineering on enhancing product value in industrial firms located in the Kurdistan region. The study delves into the conceptual aspects of concurrent engineering, encompassing strategies for allocating manufacturing overheads within industrial firms and outlining roles that contribute to enhancing product quality, reducing costs, and expediting product development. By employing a mixed-method approach, this research investigates the influence of concurrent engineering techniques on the improvement of product value. The primary data for this study was collected through the distribution of questionnaires to 275 industrial firms located in the Kurdistan region. A total of 215 valid responses were obtained, which were then subjected to statistical analysis using SPSS 25 software. The purpose of the analysis was to examine the correlation and regression between the dependent and independent variables of the study. The findings of the analysis demonstrate a positive and statistically significant correlation and regression between concurrent engineering and the improvement of product value. This implies a positive and significant relationship between concurrent engineering and various dimensions of product value improvement, such as cost reduction, customer satisfaction, productivity, product quality, and competitive pricing. The regression analysis further confirms the positive and significant relationship between concurrent engineering and product value improvement across the dimensions of cost reduction, customer satisfaction, productivity, product quality, and competitive pricing. The study recommends that industrial firms and future researchers embrace concurrent engineering techniques in product development, focus on individual or closely related products, and investigate and analyze their impacts on product
Pages: 33-58
Keywords: Concurrent Engineering, Value of Product, cost reduction, customer satisfaction.