Volume 20, No. 3, 2023
Marketing Strategies In Vietnamese Universities
Nguyen Van Dung , Bui Phuong Nhung , Chu Lam Son , Nguyen Van Hach
Abstract
The application of marketing tools such as websites, search engine optimization (SEO), social media, and customer relationship management (CRM) systems is gaining traction among universities in Vietnam to enhance their competitive capabilities and attract students.
Pages: 75-80
Keywords: Marketing, universities, enhancement.