Volume 20, No. 3, 2023
Theorizing Development And Sustainability Vis-À-Vis Development Media Theory
Gideon Udechukwu. ISIKA, Ph.D; SACCE , Emmanuel Ejomafuvwe AKPOVETA, Ph.D , Stella Omedomero EGBRA, Ph.D , Chike Walter DURU, Ph.D
Abstract
This paper seeks to review the “Development Media Theory” and to espouse seminal contributions in different literature, with a view to understanding the theory in terms of its approach to sustainability and national development. Within the context of the foregoing, the concerns are that while this theory holds great significance to the understanding of development having to do with the process of unfolding the potentials of a given reality as admitted in many areas of its scholarship, there is the tendency towards creating a mosaic of ideas in its applications by scholars, which is quite unsettling. Even how the people that create meanings out of the theory relate to the realities on ground especially in developing societies may be where understanding of this theory’s tenets is required. Given that the theory is our tool, the argument is how it has helped in shaping aspects of development since its adoption several decades ago. The paper’s interest, therefore, is to stimulate discussion around how to make the theory sellable, more visible, specific and pertinent in all spheres of research especially in the humanities in ways that can foster political, economic and socio-cultural development in real terms.
Pages: 123-134
Keywords: Theory, Development, Culture, Media, Sustainability.