Volume 15, No 2, 2018
Content Analysis of Indonesian Academic Libraries’ Use of Instagram
Yeni Budi Rachman, Hana Mutiarani and Dinda Ayunindia Putri
This study aims to analyze academic libraries' Instagram content which focused on Instagram posts. A total of five (5) selected academic library Instagram accounts in Indonesia were examined in this study. The analysis is divided into four group explanation which comprises analysis on profile pictures, posting schedule, type of information posted on Instagram, and interaction with users. The results show that libraries mostly used Instagram as online marketing tool to inform their users about library-related things and events. The findings also revealed that only two of five libraries which seem to respond comments and questions from users, while 4 of five libraries updated their contents regularly. This study recommends that library should take the opportunity of engaging users by communicating actively on social media, in this study, Instagram.
Keywords: Instagram; Content analysis; Social media; Academic library; Indonesia