Volume 15, No 2, 2018

The Impact of Web Knowledge Networks on E-service Innovation in Iraqi Tourism Companies

Hamad Karem Hadrawi


Service in Iraqi tourism companies is instable which causes low performance of industry, thus, it is lacking as compared to other developing countries. There can be two hundred million Shiites wanting to visit republic of Iraq on journey. Additionally to the holy cities of Najaf and Karbala, the country has various religious order shrines. The Islamist Ali International airport, presently underneath construction on the Furat of Najaf, will create a positive contribution to the growing numbers of tourists. During the past few years, there have been tremendous attempts among various Iraqi tourism companies to implement e-service innovation to increase their capabilities; E-service innovation is an important element to support competitive advantages. Therefore, implementation of this task needs to be stimulated. In this context, many literature points out that the use of web knowledge networks contributes to competitive success. So, this study aims to investigate the impact of web knowledge networks on e-service innovation for tourism companies in Iraq. Data were collected from nine tourism companies and the relationships proposed in the framework were tested using structural equation modeling. The results indicate that using web knowledge networks can lead to improved e-service innovation.

Pages: 54-65

Keywords: Tourism; Knowledge management strategy; Knowledge management processes; Knowledge management environment; Structural equation modeling, Iraq

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