Volume 18, No. 2, 2021
Importance of Augmented Reality in Sales and Marketing: A Case Study
Ms. Sakshi Khandelwal , Dr. Kapil Chowdhury , Dr. Ravindra Singh
Abstract
With the advancement of technology around the world, the advertising industry is advancing with the changing period of time, which increases the competition between companies. Companies try to use the latest technology such as Augmented reality, Virtual reality, and Mixed reality to attract their customers. These are the features that not only provide a dynamic range of communication and interactivity but it also provides a stunning experience to users or customers. This study purely concentrates on Augmented reality in advertising. Augmented Reality technology applications allow users to interact with virtual elements in the real world through different devices and these features become very beneficial for the advertising industry. The study purely highlights the technological advancement that has been used in the advertising field for effective communication. Along with that, the study focuses on the origin, notion of augmented reality, the relationship between augmented reality in the advertisement, and Indian brands which uses AR for promoting products and services.
Pages: 2170-2176
Keywords: Augmented Reality, Advertising, Sales, and Promotion.