Volume 18, No. 2, 2021
Importance of Digital Platforms in Indian Advertising: A Case Study Of Nestle Kitkat
Harshita Shah , Dr. Kapil Chowdhury , Dr. Ravindra Singh
Abstract
Now the communication sector has totally based upon digital platforms in numerous ways, it’s moving, and developing very fast and including new, innovative features and technologies. The increasing use of digital platforms has helped many sectors of society and is very beneficial for expanding exploring and organizing various social & economic activities. As digital platforms are reshaping the industrial sectors, it is also helping in creating awareness for various aspects at that particular time. Basically, digital platforms become effective portals or options for business, marketing, and other many domains, the Advertising industry is one of them. This study analyses the role and importance of the digital platform for sales and marketing in India through advertising. Additionally, it also studies how much the digital platform helps in the growth of the business with the growth of the country’s economy through analyzing the advertisements of Nestle KitKat.
Pages: 2177-2183
Keywords: Digital Platform, Advertising, Promotion, Communication Technology, and Nestle Kitkat.