Volume 18, No 1, 2021
How Public Transportation Use Social Media Platform during Covid-19: Study on Jakarta Public Transportations’ Twitter Accounts?
Eko Priyo Purnomo, Mohammad Jafar Loilatu, Achmad Nurmandi, Salahudin, Zuly Qodir, Iradhad Taqwa Sihidi and Muhammad Lutfi
This study aims to analyze the social media functions of Jakarta public transportation during the COVID-19 pandemic. We analyze four twitter accounts of Jakarta public transportation consisting of LRT, MRT, BRT, and Commuter Line. The method in this study uses qualitative content analysis and Nvivo 12 Plus analysis tool. Based on the content analysis, the information that has given during the pandemic includes COVID-19, transportation information, risk information, and community information during the pandemic period. We have divided the function of twitter account into five categories: First, providing information related to some schedule changes, and functions before and during pandemic. Second, reporting situation, this category shall convey information on the condition of corridors, and terminals. Third, communication of risks, related to health and service standards during the COVID-19 pandemic, as a campaign for transport users in Jakarta to be aware of the surrounding conditions. Fourth, providing mental assistance, this function shall be in the form of COVID-19 prevention through the provision of disinfectant boxes, the use of hand sanitizers, and the provision of health counseling, and the fifth is service information.
Keywords: COVID-19, Transportation, Crisis, Communication, Social Media.