Volume 18, No. 2, 2021
The Effect of Administrative Creativity on Improving Employee Performance (An Exploratory Study of the Opinions of a Sample of Employees of the Asia Cell Communications Company in Kirkuk)
Dhrgham Ibrahim Kadhim AL. Shukri, Baseer Khalaf Khazaal and Muaid Akram Arslan
Abstract
Administrative creativity plays an important role in improving the performance of workers in companies in general, whether public or private. One of Iraq's telecommunications companies was chosen as a case study to investigate the role of company management in improving the job performance of its employees. By polling a sample of corporate personnel and encouraging them to be more creative and innovative. The study came to a number of conclusions, one of which is that administrative creativity has a significant role in increasing the performance of valued personnel and within the parameters of good performance. Increased understanding of the relevance of creativity and its successful role in increasing employee performance is required for the adoption of administrative creativity in all of its aspects at the core of administrative operations. More attention should be paid to the power of rewards, and providing rewards of all kinds to its creative and distinguished employees in order to encourage them to generate new ideas, implement appropriate change that leads to problem solving, and thus face the era's crises and challenges by holding ceremonies in which the creators of them are honored, according to the study. The report also suggested that the importance and role of staff development be emphasized as one of the techniques that branches can use to improve their employees' performance.
Pages: 1103-1118
DOI: 10.14704/WEB/V18I2/WEB18378
Keywords: Administration Creativity, Employee Performance, Staff Development.