Volume 17, No 1, 2020

Presenting a Conceptual Model of Adopting Micro-Blogging in Learning

Mohmmadhiwa Abdekhoda, Asgar Sattari, Masoud Mohammadi and Kawa Mirza Salih


Platforms like information sharing, disseminating and acquiring based on users transactions are provided by Microblogging sites. Nowadays microblogs are the main tools for people to send their opinions to relatives, friends or the world quickly. This paper uses the Theory of planned behavior to investigate and explain Tabriz University of Medical Sciences (TUOMS) students’ acceptance of Microblogging. A questionnaire was applied to collect data from students of TUOMS' University, and the data were analyzed by SPSS V.16. After analysis, the results demonstrate that Attitude toward the Behavior, Subjective Norms and Perceived Behavioral Control has positive effects on behavioral intentions, and behavioral intentions also have positive effects on user behavior. Overall, if students believe that Microblogging can help them increase their Attitude toward the Behavior and their control, there is an increase in their intention to use them. The findings of the study shall be useful to curriculum developers, Microblogging practitioners, and educational policymakers.

Pages: 99-108

DOI: 10.14704/WEB/V17I1/a210

Keywords: Microblogging; Electronic learning; Health education; Theory of planned behavior

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