Special Issue on Management and Social Media


Volume 17, Special issue on Management and Social Media, 2020


Editor: Dr. Amelia Franklin

Email: guesteditorwebology@gmail.com

Submission Deadline: 10-11-2020

Publication Date: 15-12-2020


Details

The special issue accepts articles related to the study of management and organization from any area within the domain of management: organizational behavior; organizational theory; human resources management; business strategy and theory; internationalization; interdisciplinary; including both theoretical and empirical approaches and Social media.

Social media gained rapid prominence within few years of its existence. It is generally the medium to socialize and many are awed by the transformation of communications processes especially among generations by the media platforms. Social media has now crept into the boardrooms of business organizations and just like the internet; it has transformed the selling and buying processes. Though social media is a recent phenomenon, it has proven to be just as effective as or even more effective than traditional marketing. Several organizations now struggle to have a presence in the web in order to interface with customers far and near. Furthermore, the use of social media by some organizations starts with simple marketing and the creation of awareness about their products and services. However, these have advanced to public communications and interactions with customers and other stakeholders. Despite these huge advantages, it is fraught with challenges.




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